Push to the Polls
Push to the Polls is a voting campaign targetting newly eligible to vote teens and young adults involved in skateboard culture. "Push" refers to the motion of propelling a skateboard forward and encourages active participation in the democratic process.
The campaign utilizes rough textures and punchy colors to stir visual interest and capture the free-spirited nature of the target demographic. Promotional materials such as stickers, stencils, hats, skateboard decks, and t-shirts are distributed through voter registration events held at skateparks around the US.